Significance of your research in Phoenix:
Researching a concept based on the next main elements:
Target group, location or formula. Seen from the entrepreneur.
Why do you think it is a successful concept ?
To what extent does the concept meet the expectations of the
consumer?
What is the contribution of the staff towards the success of the concept?
What role does the brand name play in the sense of Branding the
Experience or Experiencing the Brand?
Is it a typical American concept?
Would it be successful in the Netherlands?
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