Hello Everybody,
First, I would like to give a compiment to the group. The group is really good and they helping each other. The student are from different departments of the NHTV, but they are really close now. The first impression of the USA is wonderful and friendly. The local people will helping you with everything. The first days were very good and is a good sign for the next three weeks. Hopefully we have a great time in the USA!!!!
Kind Regards!
Bart van den Bogaard
donderdag 22 juli 2010
Branded Customer Experience/Experiencing the Brand
Disney started the trend ith the branded customer experience. Other examples: Southwest Airlines, MTV, Starbucks, Harley-Davidson, ESPN, Victoria’s Secret, IKEA, Nick-elodeon, Martha Stewart, and Target … and upcomers such as JetBlue, REI, Sephora, American Girl,and Amazon.com
Intersting other examples for your research are T.G.I. Friday's and Chuck E Cheese
All of thes companies are creating loyal customers by delivering service experiences that create value for customers beyond the product or services the company happen to sell.
Experiential brands touch deeper emotions. They understand “our need for experiences;” and they deliver their own set of values, beliefs, and […even] mythology. Think of Virgin’s passion-red backdrop and arrogant hand-painted word art. Here, the experience is equally mocking and dis-respectful. Think Nike … not about athletic shoes, rather about success, achievement, and victory
Example: A very hot experiential brand is American Girl – a very well crafted lifestyle brand for young girls, their friends, and their moms. Their robust and highly-interactive web experience [… check it out] embraces everything cen-tric to a young girl – from shopping, to unique personalities, events, programs, games, and the American Girl Magazin.
This highly-targeted brand’s mission is to renew and cele-brate a traditional young girl culture.
Experiential brands engage their target customers with interaction and levels of personalization and delivers the promise in a way which brings the brand alive.
Intersting other examples for your research are T.G.I. Friday's and Chuck E Cheese
All of thes companies are creating loyal customers by delivering service experiences that create value for customers beyond the product or services the company happen to sell.
Experiential brands touch deeper emotions. They understand “our need for experiences;” and they deliver their own set of values, beliefs, and […even] mythology. Think of Virgin’s passion-red backdrop and arrogant hand-painted word art. Here, the experience is equally mocking and dis-respectful. Think Nike … not about athletic shoes, rather about success, achievement, and victory
Example: A very hot experiential brand is American Girl – a very well crafted lifestyle brand for young girls, their friends, and their moms. Their robust and highly-interactive web experience [… check it out] embraces everything cen-tric to a young girl – from shopping, to unique personalities, events, programs, games, and the American Girl Magazin.
This highly-targeted brand’s mission is to renew and cele-brate a traditional young girl culture.
Experiential brands engage their target customers with interaction and levels of personalization and delivers the promise in a way which brings the brand alive.
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