Smartass Bagels

Hello everybody,

We are group 2; Kathy, Inge, Chantal and Lieke.
For the assignment we looked around for good and true American brands. In the end we decided to go with Einstein Bagels Bros.. In the coming weeks we will further explorer this brand and compare it to Dutch bagel/sandwich brands.

For now let's get some delicious bagels!

Greetings,
Group 2

Abercrombie and Fitch

Our group consists of 4 members; Tessa, Lizzy, Tom and Evyn. The American concept we are researching is Abercrombie and Fitch. To get more insight about the brand, interviews should be held with managers within the field. To see our progress we created the following webpage: AF concept.

Campus Concept

Our group (Anne, Nathalie, Bas and Tim) has chosen to analyze and evaluate the University Campus concept as we've seen at the NAU and ASU and see if these would be possible and work in the Netherlands. Feel free to follow our progress and findings at Campus Concept.

Assignement Summer Course 2011

Significance of your research in Phoenix:

Researching a concept based on the next main elements:

Target group, location or formula. Seen from the entrepreneur.

Why do you think it is a successful concept ?
To what extent does the concept meet the expectations of the
consumer?
What is the contribution of the staff towards the success of the concept?
What role does the brand name play in the sense of Branding the
Experience or Experiencing the Brand?
Is it a typical American concept?
Would it be successful in the Netherlands?

Safari in Sedona

Jeep Safari maakt goede zaken

De eerste 2 groepen zijn gevormd

Groep 1

Kathy Stegwee, Lieke Hermans, Inge van Kruchten, Chantal Wagemakers

Groep 2

Tim Veldman. Bas Bonsel, Anna Onanna, Nathalie Uijthaven

Groep 3

Glenn korver, joshua, alexander, en ?

Weersverwachting

Weer voor Flagstaff, Arizona
do vr za

27°28°27°

Weer voor North Rim, Arizona
do vr za

27°26°26° (zaterdag kans op onweer)

Guest lecture Norm Medoff Thursday July 21 09.30 am in School of Communication

Dr. Medoff teaches a broad range of topics dealing with electronic and mass media. His areas of interest include effects of the mass media, new technologies in mass media, and production-related topics. He is author of Electronic Media: Then, Now and Later.
He is also director of the School of Communication NAU Arizona

What is your social lifestyle ?

Ga naar http://www.motivaction.nl/specialismen/mentality-tm en doe de Mentality test!

" Wij hebben daarom het Mentality-model ontwikkeld, waarbij mensen worden gegroepeerd naar hun levensinstelling. Met behulp van leefstijlen en waardepatronen is consumentengedrag beter te verklaren. Ook krijgen wij door onderzoek naar de belevingswereld meer inzicht in het alledaagse leefpatroon van Nederlanders."

Programma Summer Course

Maandag 18 juli
Vlucht van AMS – Londen Heathrow- PHX met British Airways.
Aankomst in PHX om 17.10
Transfer naar NAU vertrek rond 1800
(Koert de Jager / Jan Willem Proper / Corne Kops)

Dinsdag 19 juli
10.30 Campus tour NAU (Kathleen Krahn)
11.30 Lecture Arizona talk (Kathleen Krahn)

Woensdag 20 juli
10.00 Introduction Weblog (Koert de Jager)
10.30 Lecture introduction assignment nr 1 (Koert de Jager)

Donderdag 21 juli
09.30 Lecture Media USA (School of Communication)(Norman Medoff)
11.00 Rondleiding School of communication(Norman Meadoff)

Vrijdag 22 juli
09.00 US Hospitality and financial crisis (Richard Howey)
10.30 Lecture introduction assignment nr 2 (Koert de jager)

Zaterdag 23 juli
07.00 Vertrek naar Raften colorado river
13.30 vertrek Grand Canyon / campground
(Corne Kops / Jan Willem Proper / Kathleen Krahn)

Zondag 24 juli
08.00 Breakfast
10.00 Hike the canyon
(Corne kops / Jan Willem Proper / Kathleen Krahn /Paul Wiener)

Maandag 25 juli
08.00 Vertek met bus naar Flagstaff

13.30 Vertrek naar Tempe ASU (bij benadering)
(Corne Kops / Jan Willem Proper / Paul Wiener / Kathleen Krahn)

Dinsdag 26 juli
10.00 Campus tour/ Sportpasjes

11.30 Intro tweede deel programma / Voortgang opdracht
(JW Proper / Wicher Meijer)

Woensdag 27 juli
10.00 Lecture Managing a Motel (Vikas Patel)
11.30 Lecture Phoenix CVB (Douglas Mackenzie)

Donderdag 28 juli
09.00 Company visit and presentation Phoenix Government (at Sky Harbour) / Tour
(Jason Gitkin, Heather Lissner)
13.00 lecture HRM leisure industry VS (John Bergmann)
14.15 Dutch consul (Siebe van de zee)

Vrijdag 29 juli
10.00 Voorbereiding fieldwork (JW Proper / Wicher Meijer)

Zaterdag 30 juli Vrije dag

Zondag 31 juli
Vertrek naar Las Vegas (tijd wordt nog doorgegeven)
(Jan Willem Proper / Roeland Bottema / Wicher Meijer)

Maandag 1 aug
08.30 Company visit and presentation Las vegas CVB (Hugh Sinnock, Maria Ramirez)

Afternoon Hooverdam / Fashion Outlet

Dinsdag 2 augustus
10.00 Company visit and presentation/tour Rio Hotel/Casino(Juli Yoon)

+/- Terugreis naar Tempe (tijd wordt nog doorgegeven)

Woensdag 3 augustus
10.00 Company visit and presentation Arizona Casino/indian Culture (Ramon)

Donderdag 4 augustus
10.00 SLM lecture (Jan Willem Proper)
11.30 American Sport seminar (Roeland Bottema)

Vrijdag 5 augustus
11.00 Voortgang opdracht (facultatief) (JW Proper/ Roeland Bottema)

Zaterdag 6 augustus - Vrije dag

Zondag 7 augustus - Vrije dag

Maandag 8 augustus
16.00 Afternoon: presentations
18.00 wedstrijd Arizona Diamnond Backs (baseball) (JW Proper/ Roeland Bottema)

Dinsdag 9 augustus
Transfer per bus van ASU campus naar PHX airport (tijdstip volgt later)
Terugvlucht PHX– AMS (Roeland Bottema)

Woensdag 10 augustus
Aankomst in Amsterdam 18.15 uur