Smartass Bagels

Hello everybody,

We are group 2; Kathy, Inge, Chantal and Lieke.
For the assignment we looked around for good and true American brands. In the end we decided to go with Einstein Bagels Bros.. In the coming weeks we will further explorer this brand and compare it to Dutch bagel/sandwich brands.

For now let's get some delicious bagels!

Greetings,
Group 2

Abercrombie and Fitch

Our group consists of 4 members; Tessa, Lizzy, Tom and Evyn. The American concept we are researching is Abercrombie and Fitch. To get more insight about the brand, interviews should be held with managers within the field. To see our progress we created the following webpage: AF concept.

Campus Concept

Our group (Anne, Nathalie, Bas and Tim) has chosen to analyze and evaluate the University Campus concept as we've seen at the NAU and ASU and see if these would be possible and work in the Netherlands. Feel free to follow our progress and findings at Campus Concept.

Assignement Summer Course 2011

Significance of your research in Phoenix:

Researching a concept based on the next main elements:

Target group, location or formula. Seen from the entrepreneur.

Why do you think it is a successful concept ?
To what extent does the concept meet the expectations of the
consumer?
What is the contribution of the staff towards the success of the concept?
What role does the brand name play in the sense of Branding the
Experience or Experiencing the Brand?
Is it a typical American concept?
Would it be successful in the Netherlands?

Safari in Sedona

Jeep Safari maakt goede zaken

De eerste 2 groepen zijn gevormd

Groep 1

Kathy Stegwee, Lieke Hermans, Inge van Kruchten, Chantal Wagemakers

Groep 2

Tim Veldman. Bas Bonsel, Anna Onanna, Nathalie Uijthaven

Groep 3

Glenn korver, joshua, alexander, en ?

Weersverwachting

Weer voor Flagstaff, Arizona
do vr za

27°28°27°

Weer voor North Rim, Arizona
do vr za

27°26°26° (zaterdag kans op onweer)