Disney started the trend ith the branded customer experience. Other examples: Southwest Airlines, MTV, Starbucks, Harley-Davidson, ESPN, Victoria’s Secret, IKEA, Nick-elodeon, Martha Stewart, and Target … and upcomers such as JetBlue, REI, Sephora,
American Girl,and Amazon.com
Intersting other examples for your research are
T.G.I. Friday's and Chuck E CheeseAll of thes companies are creating loyal customers by delivering service experiences that create value for customers beyond the product or services the company happen to sell.
E
xperiential brands touch deeper emotions. They understand “our need for experiences;” and they deliver their own set of values, beliefs, and […even] mythology. Think of Virgin’s passion-red backdrop and arrogant hand-painted word art. Here, the experience is equally mocking and dis-respectful. Think Nike … not about athletic shoes, rather about success, achievement, and victory
Example: A very hot experiential brand is American Girl – a very well crafted lifestyle brand for young girls, their friends, and their moms. Their robust and highly-interactive web experience [… check it out] embraces everything cen-tric to a young girl – from shopping, to unique personalities, events, programs, games, and the American Girl Magazin.
This highly-targeted brand’s mission is to renew and cele-brate a traditional young girl culture.
Experiential brands engage their target customers with interaction and levels of personalization and delivers the promise in a way which brings the brand alive.
